This week's Ride with Relief was a fantastic spectacle for Brisbane. As a digital marketer and as an "athletic powerhouse", I have always wanted to participate in one of Lance's now famous Twitter rides, so I took the opportunity (and the morning of work).
It's a big call, likening it to the Tour de France, I know. Let's face it, it was just Lance Armstrong, Robbie McEwen, and Allan Davis, headlining a charity bike ride for a few thousand cyclists. How can that be compared to the spectacle of the world's largest sporting event?